Today I’m chatting with Jenn Thatcher, who left a successful career as an international artist to found ZEBRA. Jenn believes her children were victims of dirty products and a system that is designed to trick consumers.
Her son Jack’s diagnosis of a brain tumor made her even more vigilant at researching every single ingredient in the products her family was using.
She realized that products are really not always as natural as they seem. She decided if she wanted something truly safe, and high performance she was going to have to create it herself. This is how ZEBRA was born.
Jenn’s faith and love of country is woven into ZEBRA, not only are the ingredients in the products “black and white,” but she lives by the idea of the constitution and the Bible being black and white as well.
ZEBRA is a non-toxic, freedom-loving brand who answers to no one but the Creator himself and I LOVED our conversation about what makes ZEBRA different from other brands on the market, the ingredients she chose to include and exclude from her formulas, and most importantly: WHY.
Let’s dive into my conversation with Jenn Thatcher!
A Personal Journey
Jenn’s story began with a shocking diagnosis: her son was diagnosed with a brain tumor. As a mother who had always prioritized organic and holistic living, Jenn was devastated.
She had done everything she thought was right, from feeding her children healthy foods to using what she believed were safe personal care products. This experience ignited a fire within her to challenge the status quo of the product industry.
Sitting in the ER, Jenn made a promise to herself and her son: she would find a way to ensure that no other family would have to endure what they were going through. This led her to scrutinize the products they were using, and what she discovered was alarming.
Despite spending more money on what she thought were safe, natural products, Jenn found that many contained harmful ingredients.
The Ingredient Awakening
One of the most eye-opening moments for Jenn was when she realized that many products marketed as “natural” or “organic” were misleading.
For example, she discovered that common ingredients in toothpaste and deodorants, such as synthetic fragrances and certain preservatives, could be harmful. Jenn emphasized that when we apply products to our skin or brush our teeth, those ingredients can enter our bloodstream and lymphatic system, making it crucial to choose wisely.
During our conversation, Jenn highlighted specific ingredients that raised red flags for her. For instance, she pointed out that many natural deodorants contain synthetic baking soda, which can be chemically mined and not as pure as one might think.
Similarly, she discussed the prevalence of propanediol, a common preservative derived from GMO corn, which is often found in popular toothpaste brands.
The Hydroxyapatite Debate
One of the most contentious topics we discussed was hydroxyapatite, an ingredient that has gained popularity as a fluoride alternative in toothpaste.
Initially, Jenn was a proponent of hydroxyapatite, believing it to be a beneficial ingredient. However, after extensive research and feedback from other mothers, she began to question its efficacy.
Jenn explained that hydroxyapatite may not be as effective as many claim. She noted that while it is marketed as a remineralizing agent, it can actually interfere with the body’s natural salivary system, which is designed to protect against cavities.
This revelation was a turning point for Jenn, leading her to formulate a toothpaste that does not rely on hydroxyapatite but instead focuses on ingredients that support the body’s natural processes.
The Importance of Transparency
Throughout our conversation, Jenn emphasized the importance of transparency in the personal care industry. She believes that consumers deserve to know exactly what is in the products they are using, especially when it comes to items that are applied daily, like toothpaste and deodorant.
Jenn’s commitment to sourcing high-quality, non-toxic ingredients is evident in Zebra’s products, which are made without harmful chemicals, artificial fragrances, or aluminum.
Jenn also shared her experience with manufacturers who prioritize cost over quality. She recounted how she was often met with resistance when insisting on sourcing the best ingredients, even if it meant higher production costs. This dedication to quality is what sets Zebra apart in a market flooded with misleading claims and subpar products.
The Detox Process
Switching to natural products can be a challenging transition, and Jenn was candid about the detox process that many people experience when they make the switch.
For those who have been using conventional deodorants, the initial phase of using a natural alternative can lead to increased body odor as the body expels toxins. Jenn reassured listeners that this is a normal part of the process and encouraged them not to give up.
She also provided practical tips for those feeling overwhelmed by the idea of switching to a cleaner lifestyle. Jenn suggested starting with the products you use most frequently, such as toothpaste and deodorant, and gradually making changes to your diet and other personal care items. She emphasized that even small steps can lead to significant improvements in overall health.
Building a Community
One of the most rewarding aspects of Jenn’s journey has been the community she has built around Zebra. She expressed her desire to connect with other mothers who share her values and are committed to making informed choices for their families.
Jenn’s passion for educating others about the importance of ingredient transparency and holistic health is evident in her approach to business.
As we wrapped up our conversation, Jenn shared her excitement about upcoming products, including a new lip gloss made from plant-based ingredients. This commitment to expanding the Zebra line while maintaining high standards for safety and efficacy is a testament to her dedication to creating a healthier future for families!
Conclusion
My conversation with Jenn Thatcher was a powerful reminder of the importance of questioning the products we use every day. Her journey from a concerned mother to a passionate advocate for clean ingredients is inspiring, and I hope it encourages you to take a closer look at your own personal care products.
By prioritizing transparency and making informed choices, we can all contribute to a healthier, more vibrant community. If you’re interested in learning more about Zebra and exploring their products, be sure to check out their website and follow them on Instagram.
Together, we can make a difference in our health and the health of our families!
