Are you interested in creating a digital product but are overwhelmed with the technical side of things? Between course builders, email platforms, and calendar bookings, it can all get a little overwhelming… and expensive.
But what if I told you you could do all of these things (and more) in one easy-to-use place?
Today I’m chatting all about the execution, marketing, and delivery of digital projects with John Hu, the founder of Stan.
Stan.Store is an all-in-one creator platform that allows you to host all of your courses, digital products, and bookings in one place. That means that you no longer have to pay for 5 different apps to get your digital product out into the world… Your entire workflow is in Stan, easily housed in the link in your Instagram bio.
But of course, this isn’t a sales pitch (although if you do want to try it, click here!)... This is about how to get started creating your first digital product and supercharging your workflow to make it easy for your customer to click ‘buy now.’
John is a brilliant business owner and marketer and I am so excited for you to listen in on this conversation. He’s about to walk you through how to launch your digital product, giving us his best tips and tricks along the way!
Seriously – digital creators, this is an episode you’ll want to take notes, so grab a pen and paper and let’s dive into my conversation with John Hu!
The Creator Economy: A New Opportunity for Moms
As a mom and entrepreneur, I know firsthand how challenging it can be to juggle family responsibilities while trying to build a business.
In our conversation, John shared some inspiring insights about how Stan has empowered tens of thousands of moms to create their own income streams. He emphasized that the creator economy is booming, and there’s never been a better time for moms to step into entrepreneurship.
John’s journey is particularly touching. He grew up with a single immigrant mother who worked tirelessly to provide for him. Her sacrifices instilled in him a strong work ethic and a desire to help others.
This mission is at the heart of Stan, which aims to make entrepreneurship accessible to everyone, especially moms who want to create their own online businesses.
Why Stan?
So, what exactly IS Stan? It’s a comprehensive platform that allows you to host courses, digital products, and bookings all in one place.
Try Stan today: sign up for your 14-day FREE trial here!
John explained that many creators get bogged down by the technicalities of setting up multiple platforms, which can be both overwhelming and expensive. With Stan, you can manage everything from a single dashboard, making it easier to focus on what really matters: creating and selling your products.
One of the most compelling aspects of Stan is its affordability. For just $29 a month, you can access all the tools you need to run your online business without the hefty fees associated with other platforms. Plus, there are no transaction fees, which means more money in your pocket.
Getting Started: A Beginner’s Guide
If you’re a creator looking to get started with your own Stan store, John provided some invaluable advice. He emphasized that it’s easier than you might think.
The first step is to sign up for Stan, click the “Add Product” button, and fill out the necessary details. You can upload your digital product and publish it in just a few minutes. It’s that simple!
John also shared a success story about a mom named Carrie, who created a digital planner based on her own organizational system. She sold her first product and made over $50,000 by simply sharing what she was passionate about. This example illustrates that you don’t need to overthink your product; just focus on what you love and how you can help others.
The Importance of Authenticity
One of the key takeaways from our conversation was the importance of authenticity. John pointed out that while there may be saturation in certain markets, no one can replicate your unique story and perspective.
He encourages creators like you and I to embrace their individuality and share our personal journeys. This authenticity not only helps us stand out but also builds a deeper connection with our audience!
John also highlighted the significance of solving problems through your products. Whether it’s a fitness guide or an organizational tool, the best digital products address specific pain points for your audience. By focusing on the transformation you can offer, you’ll be better positioned to attract customers.
Building an Audience: The Path to Sales
Once you’ve created your product, the next step is to sell it. John emphasized that the most successful creators consistently show up and engage with their audience. He shared that many top creators leverage testimonials from satisfied customers to build credibility and trust.
By showcasing the positive experiences of others, you can effectively market your product without feeling salesy.
Another powerful tactic is to create a “flywheel” effect. This means that your initial customers can help you attract more customers through word-of-mouth and testimonials. The more you deliver value to your customers, the more likely they are to recommend you to others.
Overcoming Challenges: The Mindset of a Successful Entrepreneur
Throughout our conversation, John stressed the importance of resilience in entrepreneurship. He acknowledged that the journey is not always easy and that many creators face setbacks. However, he encouraged listeners to adopt a mindset of persistence.
The key to success is to keep showing up, even when things get tough.
John also shared a personal insight: the most fulfilling aspect of his work is the mission behind Stan. He believes that by helping others succeed, he is also fulfilling his own purpose. This sense of mission can be a powerful motivator, especially during challenging times.
Final Thoughts
As we wrapped up our conversation, I couldn’t help but feel inspired by John’s passion for empowering creators. If you’re a mom or anyone looking to start your own online business, I encourage you to explore Stan. With its user-friendly interface and affordable pricing, it’s a fantastic option for anyone ready to take the leap into entrepreneurship.
Remember, the journey may be challenging, but with the right mindset and tools, you can create a successful online business that aligns with your passions. So, what are you waiting for?
Dive into the world of digital products and start building your dream business today with Stan!
