Today we’re joined by husband and wife duo Natalie Rogers and Jacob Soto: the founders of the viral fashion brand, Klassy Network.
Klassy Network is a solution-based clothing brand focused on bringing comfort and style together by designing classic necklines and fashionable staples with their signature built-in padding. Their inclusive range of brami (bra + cami) tops provide stylish solutions so that you can have full coverage and support, without any bra lines.
In this episode, we chat about how they started a multi-million dollar fashion brand featured in Buzzfeed, InStyle Magazine, and more, as well as how they balance their business and personal lives.
If you’re a current or aspiring entrepreneur, you’re going to LOVE this conversation with Natalie and Jacob that’s raw, real, and inspiring. They’ve proven that if you can dream it, you can do it!
Natalie and Jacob’s Humble Beginning
Natalie and Jacob met when they were fifteen years old while coaching a youth soccer team. From there, they started their first business when they were eighteen and nineteen, teaching kids how to play soccer. This experience ignited a passion for entrepreneurship, and when Natalie found herself wanting to experiment with selling blue-light blocking glasses, they decided to take a leap and start their own fashion brand in their early 20’s. Since then, Klassy has pivoted from selling fashionable eyewear to providing stylish clothing with their signature built-in padding. Running a business together can be a difficult endeavor, but Natalie and Jacob have found a way to make it work. They both bring different strengths to the table, with Natalie having a knack for knowing what products women would want and Jacob’s expertise in online marketing and Facebook ads. Their success is a testament to their dedication and hard work!Trust Your Intuition
One of the biggest lessons this power couple has learned since starting Klassy Network is to trust your intuition when designing, marketing, and selling a product. Years ago, Natalie had an idea for their now-viral brami tops and felt that it could be successful, but she was unsure of how to bring it to life. Jacob trusted Natalie’s intuition and encouraged her to take action, making two TikToks of their prototype to test the market. The next day, the videos had 1.5 MILLION views, proving that Natalie’s intuition was correct! Since then, in just 5 years Natalie and Jacob went from shipping products from their garage to now shipping them in a 40,000 square foot warehouse. Due to trusting their intuition and taking risks, they learned the ropes of the e-commerce space, scaled their business, and have even experienced their biggest sales day ever: $1 million dollars in ONE day. This story is a reminder that trusting in your intuition is an ESSENTIAL part of business. All of us have an inner voice that guides us and helps us make decisions, and it’s there for a reason!Find Work/Life Balance
In addition to trusting their intuition, Natalie and Jacob have learned to set boundaries with their work and prioritize their relationship. Some ways they do this are:- Turning their phones off at night
- Having regular date nights
- Taking time to talk and connect at the end of each day
- Staying active and working out together
