030: No One’s Talking About These Social Media Strategies That ACTUALLY Work

Erika is SOLO for today’s episode all about the best-kept secrets, the hidden gems, the social media strategies that no one’s talking about but that actually work!   Social media has undoubtedly become an integral part of our lives. From connecting with friends and family to discovering new interests, it has transformed the way we interact and consume information. But here’s the thing: the social media landscape is constantly evolving, and what worked yesterday might not work today.   That’s why it’s crucial to stay ahead of the game and explore innovative strategies that can help us maximize our impact in this digital realm.   This is why we’re shaking things up and challenging the status quo. I’m not going to rehash the same tired advice you’ve heard a thousand times before. Instead, we’ll uncover the unconventional tactics that set you apart from the crowd. So without further ado, let’s dive in!  

Back To The Basics

Understanding your ideal client is crucial for any business owner. Identifying your target audience allows you to tailor your message, products, and services to meet their specific needs and desires.  Next, what’s your story framework? Go back to episode 26 where I talk about storytelling. Your story is a powerful tool that helps you engage with your audience, build trust, and differentiate yourself from the competition. By honing your storytelling skills, you’ll be able to captivate your audience and leave a lasting impression . Lastly, finding your niche is a critical step in establishing yourself as an authority in your industry. It’s important to narrow down your focus, identify your unique strengths, and carve out a specialized niche that sets you apart. Finding your niche allows you to concentrate your efforts, attract the right audience, and position yourself as an expert in your field.  

Simplify For The Customer

When it comes to attracting and retaining customers, simplicity is key. Consumers want a seamless and hassle-free experience that allows them to quickly and effortlessly obtain what they need. By removing unnecessary steps or barriers, you can create a frictionless process that enhances customer satisfaction and increases conversion rates.   One powerful tool for simplifying the customer journey is the use of chatbots. These AI-powered virtual assistants can provide instant responses and assistance within the platform or website where customers are already engaged. Chatbots offer a personalized and interactive experience, addressing customer inquiries, guiding them through the purchasing process, and even providing recommendations. By utilizing chatbots effectively, you can minimize customer effort and provide immediate solutions, boosting customer engagement and overall satisfaction.  

Repeat, Repurpose

I get it: the idea of constantly generating new content can be overwhelming and time-consuming. However, there is power in repeating and repurposing existing content to maximize your reach and impact.   Contrary to popular belief, you don’t always need to reinvent the wheel. By repeating your message, you can reinforce key points and ensure that your audience truly understands and remembers them. Repetition is a powerful tool for reinforcing brand identity, core values, and key messages. By consistently sharing your message, you can build familiarity, trust, and a strong connection with your audience.   Plus, if you’re a content creator, you need to master the art of repurposing content. Repurposing involves taking existing content and presenting it in different formats or repackaging it to suit various platforms and mediums. By repurposing, you can extend the lifespan of your content, reach new audiences, and maximize your efforts.   Examples of this are transforming blog posts into videos, creating infographics from podcast episodes, or using AI to create social media snippets from longer-form content. Repurposing allows you to extract the essence of your message and adapt it to different formats, catering to the preferences of diverse audience segments.  

Dig Into Analytics

What you don’t measure, you can’t improve… which is why it’s so important to dig into analytics in the world of social media marketing!    Analytics provide valuable insights into various aspects of your content performance (such as audience demographics, engagement levels, and more), allowing you to make informed decisions, identify strengths and weaknesses, and develop effective strategies.   So next time you’re not sure what to post, be sure to dig into your analytics on your social media platform of choice and use them to shape your next piece of content! Loved this episode? Dive deeper into this topic by snagging our mini course that will take you through 30 days of getting clear on your brand, and your content, so you can start monetizing your platforms now at https://www.trustissuespodcast.co/content!

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